AMSTERDAM - Global market research firm Synovate has announced the launch of its mobile market research capabilities across the globe via its new SMS / text and mobile online survey suite.
“With the massive rise in mobile phone penetration across the globe, text messaging, and Smart phones with web browsing, it only makes sense to have mobile research methodologies readily available to our clients,” said Bruce Wells, Global CEO of Synovate Retail Performance, Mystery Shopping & ViewsCast. “Mobile research allows us to capture feedback anytime, anywhere and at the convenience of the survey respondent. It’s also cost effective for clients.”
Research can be conducted via mobile phones using several different survey methods. For instance, SMS / text allows for full two way interviewing and questionnaire card support, and can also be used to invite survey participants to participate in mobile web surveys or surveys done via IVR (Interactive Voice Response).
In addition to SMS / text, Synovate has mobile/WAP survey solutions allowing participants to complete full questionnaires while on the move. These mobile data collection methodologies can also be easily integrated within Synovate’s Internet, IVR, CATI, and paper data collection methodologies, the results of which can be combined into an online portal allowing for further analysis and insights.
These new mobile research services add to Synovate’s existing mixed-mode data collection capabilities available globally.
For more information about mobile research please Thomas Edwads
Email: 
- Phone: +31 (0) 20 - 60 70 912
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,700 staff across 61 countries. For more information on Synovate visit www.synovate.com.